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Many schools try their hand at conducting qualitative research. Below are some deficiencies we have observed:
Superficial: Most school research uses superficial qualitative methods, like open-ended text items as fishing expeditions.
Invalid: Results often lack validity due to improper sampling procedures.
Biased: Analysis is frequently conducted without proper training, resulting in biased interpretations.
Vague: Reports generated are typically too vague, lacking actionable insights for school improvement.
Expensive: Traditional focus groups are costly and often fail to answer specific research questions.
Ahart offers a distinctive approach to focus groups, combining virtual Zoom sessions with our innovative asynchronous audio and video platform.
Ahart's virtual focus groups offer customized interview protocols and targeted recruitment to ensure diverse representation. Led by professionals with advanced degrees, we provide anonymized transcripts, thorough analysis, and leader reflections. Our platform also handles scheduling and reminders, easing the burden on your schedule.
Asynchronous audio interviews revolutionize traditional focus groups by enabling simultaneous outreach to all your stakeholders. Respondents complete the audio survey at their convenience. We offer customized items, curated audio clips, automated transcripts, sentiment analysis, and thematic analysis. Our research shows that audio responses are 3-4 times longer than text-based comments.
Asynchronous video not only captures the tone of a respondent but also reveals their expressions, offering a deeper understanding of their emotions. Ideal for testimonials and focus group data, these video interviews have become increasingly popular as people grow more comfortable recording themselves. We provide automated transcripts and curated video clips for effective reporting.