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Virtuous Motivation Survey

 The Virtuous Motivation (VM) Survey—now fully validated and ready for deployment—goes beyond traditional measures of engagement, satisfaction, or retention. Instead, it reveals the why behind students’ sustained participation in practices essential to true formation: intellectual seriousness, moral integrity, civic responsibility, and disciplined excellence. 

Purpose of the Survey

This research seeks to close the moral–knowledge action gap—the phenomenon in which students may know the right thing but lack motivation to act on it. By understanding how autonomy, relatedness, and competence drive virtuous behavior, we aim to identify educational strategies that promote human flourishing and moral development during undergraduate years.

Scenario-Based Motivation Assessment

The survey is scenario-based: each of the 18 items presents a realistic, undergraduate-relevant situation (e.g., responding to disagreement in class, helping an overwhelmed peer, persisting after a setback, or integrating complex ideas). Students then rate multiple SDT-aligned reasons for their engagement—from external pressures to fully internalized and virtue-oriented motivations—allowing a nuanced profile of what truly drives their participation in character-relevant practices. 

Virtuous Motivation Model

VM does not measure virtue itself—it measures the internalized motivations that energize and sustain virtuous practice over time. By focusing on students’ self-reported reasons rather than observed behaviors, traits, or outcomes, the survey isolates the motivational architecture that precedes character formation, capturing how strongly students endorse autonomous, value-aligned reasons (identified, integrated, or intrinsic) versus controlled or disengaged ones—revealing not whether students “are virtuous,” but the genuine self-endorsement in their engagement with virtue-relevant practices. 

Our Request

Share the scaled Virtuous Motivation Survey (October 2025) with your undergraduate students

The survey is scenario-based: each of the 18 items presents a realistic, undergraduate-relevant situ

Why Participate?

  • Advance educational research in motivation and character development
  • Join a national effort shaping best practices in liberal arts and virtue education
  • Receive a 4-page report comparing your institution to the national average
  • Receive a quick primer on types of motivation to facilitate a class discussion

Project Leads

Steven Bourgeois, PhD

Founder & CEO

Ahart Solutions

Dissertation Pathway

Ahart Education

Southlake, TX

Jessica Hooten-Wilson, PhD

 Fletcher Jones Chair of Great Books 

Pepperdine, University

Malibu, CA

Matthew Post, PhD  

Professor of Philosophy in PPE 

Universidad de las Hespérides Las Palmas 

Canary Islands, Spain  

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I so appreciate your emphasis on systems thinking and personal connection! A combination of these intentions with the rich set of theories you draw upon appears genuinely capable of revising our highly antiquated education systems.


Univeristy Professor, Arizona


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