Purpose of the Study
This research seeks to close the moral–knowledge action gap—the phenomenon in which students may know the right thing but lack motivation to act on it. By understanding how autonomy, relatedness, and competence drive virtuous behavior, we aim to identify educational strategies that promote human flourishing and moral development during undergraduate years.
Our Request
Share the scaled Virtuous Motivation Survey (October 2025) with your undergraduate students
Survey Highlights
- Developed from established SDT frameworks and character education research
- Measures motivation across six types, from no motivation to rewards, approval, personal values, genuine interest, and a new focus—Virtuous Motivation
- Takes 12 minutes to complete and fully anonymous and risk free
Project Leads
Steven Bourgeois, PhD
Founder & CEO
Ahart Solutions
Dissertation Pathway
Ahart Education
Southlake, TX
Matthew Post, PhD
Assistant Dean for Academic Affairs and Applied Associate Professor of Philosophy
University of Tulsa
Tulsa, OK