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Virtuous Motivation Survey

Virtuous Motivation

Virtuous Motivation captures how motivation is expressed through engagement in practices central to intellectual, moral, civic, and performance development.


Grounded in Self-Determination Theory, it reflects the reasons individuals endorse for participating in activities associated with character formation—revealing not just what people do, but why they do it.

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What It Measures Most systems measure experience or outcomes.

The instrument uses a scenario-based design grounded in real undergraduate experiences.

Each item presents a situation—such as:


  • engaging disagreement 
  • supporting a peer 
  • persisting through challenge 
  • organizing complex work 


Students evaluate multiple reasons for action, aligned with Self-Determination Theory’s continuum of motivation—from external pressure to fully internalized, value-driven engagement.


This structure allows multiple motivations to be assessed simultaneously within the same context, producing a precise profile of motivational structure.

Theoretical Foundation

Virtuous Motivation is grounded in Self-Determination Theory and informed by established work on motivational regulation and internalization.


It extends prior research by focusing specifically on motivation toward virtue-relevant practices, rather than on general academic motivation or behavioral outcomes.


The model reflects:

  • the internalization continuum described by Ryan & Deci 
  • scenario-based measurement approaches developed in prior SDT research 
  • practice-centered accounts of virtue development 


Importantly, it does not measure virtue itself.

It measures the motivational architecture that precedes and sustains virtuous practice.

Validation and Structure

The instrument was developed through a multi-year, theory-driven process, including:

  • scenario construction grounded in student experience 
  • qualitative input and iterative refinement 
  • expert review across motivation and character education 
  • pilot testing and repeated administrations 
  • confirmatory factor analysis across independent samples 


Results support a stable four-domain structure (intellectual, moral, civic, performance) with:

  • strong internal consistency 
  • cross-sample replication 
  • clear differentiation between domains 


Virtuous Motivation also demonstrates theoretical coherence within Self-Determination Theory, showing systematic associations with:

  • autonomy, competence, and relatedness 
  • autonomy-supportive learning environments 
  • increasingly internalized forms of motivation

Virtuous Motivation is actively deployed across universities supporting character education and Great Books initiatives.


These efforts are supported through initiatives connected to Wake Forest University, a leading institution in character education.

Current University Partnerships

What It Enables

  • Measurement of motivation for character-relevant engagement at scale 
  • Insight into how educational environments support internalization 
  • Alignment between institutional mission and student experience 
  • A clearer connection between motivation, practice, and development 

Connection to the Ahart System

Virtuous Motivation extends the Ahart System by capturing how motivation is expressed in behavior.

Where the Ahart System reveals:


  • what people experience (Pulse) 
  • what drives outcomes (Driver Analysis) 
  • how people describe their experience (Voice) 


Virtuous Motivation clarifies how motivation is structured across domains of action.


Virtuous Motivation represents a domain-specific, theory-grounded extension of motivational research into real-world educational environments—bridging Self-Determination Theory, character education, and applied measurement.


Understanding motivation is not enough.
What matters is how it is sustained in practice.

Project Leads

Steven Bourgeois, PhD

Founder & CEO

Ahart Solutions

Dissertation Pathway

Ahart Education

Southlake, TX

Jessica Hooten-Wilson, PhD

 Fletcher Jones Chair of Great Books 

Pepperdine, University

Malibu, CA

Matthew Post, PhD  

Professor of Philosophy in PPE 

Universidad de las Hespérides Las Palmas 

Canary Islands, Spain  

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Institutions interested in deploying the Virtuous Motivation instrument or learning more about current university partnerships may submit an inquiry below.


* Used in partnership with universities advancing character education and motivational research. 

Ahart Solutions

I so appreciate your emphasis on systems thinking and personal connection! A combination of these intentions with the rich set of theories you draw upon appears genuinely capable of revising our highly antiquated education systems.


Univeristy Professor, Arizona


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Southlake, Texas 76092



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